Reviewed by Nour Saleem, Registered Trademark & Patent Agent and Dubai Courts IP expert · Last updated September 2026
Quick answer: IP consulting helps you identify which brands, inventions, content and know-how your business owns, protect them in the right countries and in the right order, and use them commercially through licensing, franchising or sale, while avoiding infringing the rights of others.
Areas of Support
- IP audits that map your trademarks, copyrights, designs and domains, and identify gaps.
- Brand protection strategy covering which classes, which countries and in what order, within your budget.
- Due diligence on IP portfolios for investments, mergers and acquisitions.
- Licensing, franchising and assignment agreements, including recordal with MoET.
- Freedom-to-operate reviews before launching a product or brand.
- Dispute and enforcement strategy, informed by our experience as court-appointed IP experts.
Who We Work With
Start-ups preparing to launch or raise funds, SMEs expanding across the GCC, international brands entering the UAE, and in-house legal teams that need a specialist UAE IP partner.
Business-Focused Advice
We align IP protection with your commercial plans and budget, so you register what matters most first and avoid paying to protect assets you will not use.
Frequently Asked Questions
When does a business need an IP audit?
Before raising investment, selling or buying a business, entering a new market, or launching a new brand. An audit identifies what you own, what is unprotected and what could be challenged.
Who owns IP created by employees or freelancers in the UAE?
It depends on the law and, critically, on your contracts. Freelance and agency work in particular should be covered by clear written assignment clauses. We review and draft these agreements.